The most basic part of ranching, however, is growing quality grasses on which livestock can feed and become more valuable.
King Ranch's early experimentation with finding and cultivating quality grasses to improve the ranch's pasturelands eventually led the ranch into diversified agricultural pursuits. Today, King Ranch's integrated farming operations apply the same dedication to pasture improvement of the ranch's early days to the cultivation of crops as diverse as cotton, milo, sod, citrus fruit, sugar cane and vegetables.
In addition to King Ranch's significant South Texas operations, the ranch has extensive operations in Florida. Many people don't know it, but King Ranch (through its presence in Florida) is the largest juice orange producer in the United States. Additionally, the early and ongoing commitment to growing quality rangeland grasses has a modern counterpart in King Ranch's highly productive sod operations in Florida and Texas.